Menu Engineering

Maximize your menu’s potential with Digitory’s Menu Engineering solution. Analyze sales data, make strategic decisions, and identify high-margin items. Continuously improve your offerings to boost profitability and customer satisfaction. Keep your menu fresh and appealing with our intelligent insights.

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Why you'll love our Menu Engineering!

Efficient Allocation 1
Sales Analysis

Identify top-performing items with detailed data insights.

Reduce Wait Times 1
Strategic Decisions

Make informed menu changes and pricing strategies.

Instant Updates 1
Cost Efficiency

Compare COGS to selling prices for high-margin opportunities.

Unified Workflow 1
Performance Monitoring

Track and optimize individual menu items.

Analyze Sales Data

  • Gain Data Insights
    Analyze sales data to identify popular and profitable items, making informed menu changes and pricing strategies.
  • Make Informed Decisions
    Use sales analysis to make strategic decisions about your menu and pricing.

Conduct Cost-Benefit Analysis

  • Compare Costs
    Compare the cost of goods sold (COGS) to the selling price to identify high-margin items and cost-saving opportunities.
  • Identify High Margin Items
    Identify high-contribution margin items and potential cost-saving opportunities to enhance profitability.

Categorize Menu Items

  • Classify with Quadrant Analysis
    Classify menu items into quadrants: Stars (High Profit, High Popularity), Plowhorses (High Profit, Low Popularity), Puzzles (Low Profit, High Popularity), and Dogs (Low Profit, Low Popularity).
  • Track Menu Performance
    Monitor the performance of individual menu items to understand customer preferences and sales trends.
  • Adjust Offerings
    Adjust your offerings based on customer preferences and sales trends to keep your menu fresh and appealing.

Optimize Menu Items

  • Continuously Improve
    Continuously evaluate and refine menu items, removing underperforming dishes and introducing new options.
  • Remove Underperformers
    Identify and remove underperforming dishes, replacing them with more appealing options.

Cross-Promote and Pair Items

  • Suggest Complementary Items
    Suggest complementary items to customers to increase the average order value and enhance their dining experience.
  • Enhance Dining Experience
    Enhance customer dining experience through thoughtful menu pairings and cross-promotion of items.