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Uncategorized May 24, 2021

Waves are part of its nature

This pandemic effect is not going to be over as one new morning. It is going to take time and ripples of recovery. Every serious player has an opportunity to enlarge their game as many weaker aspirants will be swallowed by every dip of the market. Survival of the fittest is an age-old established phenomenon and adaptation is the key. So one needs to ask what practices they are adapting to survive. We all know no single tactic or change of process is enough to breathe in this gloom. We need a complete transformation.

Transform, as mere change may not last

Here is a time to rejig your style in the game, you need to adopt the new strategy to survive and to thrive. It demands a radical change in approach and thinking. We must start to visualize how the new breed may look, so let’s begin to transform……

Become Omnibus

No marks to say you get to go omni channel or multichannel to remain in the mindshare of your acquired or target customers by dine-in online deliveries, influencing channels, digital menus, and almost every possible way you keep delivering. The trick is above all acquisition and retaining techniques go in vain if you are not been able to serve them seamlessly, you need a single system that can integrate orders from third parties like Swiggy, Zomato, or Amazon. Please create your communication channel where customers can book online slots and take away from you and incentivize them extra. Once you realize this please assess how can you enable it seamlessly? One dashboard serves all. If not please explore

Become & stay lean

This pandemic allowed you to focus on core activities on the floor, kitchen and purchases, here is the chance to break the established norms of people, stock, and purchase style. Every penny saved will be every penny earned. There are many flaws of operations that can be removed with the simple intervention of technology. Do everything in the optimal way every section must be operated to add and not to just exist. Just think how many people and processes required from guest check-in to check out. Know more with

Become selling machine

It will be difficult to get trained staff at effective cost so make time for them through hybrid communication, where menial activities like taking orders, barking and delivering become idiot-proof, and staff spends time only to increase sales by upselling or cross-sell. With off-premise rising, typically high-margin items will see slower sales. Make sure you have combos available to prompt larger purchases.

Once they are back, take advantage of impulse purchases. Think of your process or menu can increase repeat orders if

Become mean on the menu

Re-evaluate what should be available online and offline. Restrict what items can be ordered for off-premise are based on what travels well. Don’t forget to analyze cost vs popularity every damn fortnight. Every wrong menu item on the card is a leech. If you don’t know how? Now is the time to become an are expert or talk to an expert

Become miser at procurement

The efficient purchase has laid a path of economic success agelessly. Look at your vendor contracts and contract process, how you can always ensure that you are buying the best in terms of quality and price. This function is the most bleed-prone and needs extremely tight control. We observed this is one of the most ignorant spaces when it comes to upgrading. Coming times will test your resiliency and this is the electrolyte of your restaurant. You need an innovative technology-driven process enabler who always forces you to purchase lean and mean. Know more at

This newsletter is a nudge for our readers for transforming their very processes of the past, new times will be unforgiving for many who get stuck with the past.

We at Digitory are learning and developing all next-generation restaurant practices, we urge to you connect and discuss your limitations to thrive. These lockdown waves are not time be hibernate but it is a time to prepare for the tough time ahead.

We, partner to keep you ahead of the curve, please connect with us.


Digitory Customer Success team


Uncategorized May 24, 2021

A big big thank you!

Not only that you chose us among the many, but you are the vanguard of the new era of restaurant automation. You are the change enablers and early adopters of domain best practices. This realm needs to bounce back and thrive your own unique proposition.

We keep wondering what out of our many differentiations impressed you to adopt our new award winning solutions.

We always try to convey that we are not the typical POS or software solution providers but we are your automation and technology partners. You made us learn about a plethora of loopholes in the traditional way of working, which is merely improvised by other restaurant management software providers. We have tried to express here what we are offering “To create more time for you”. Beyond all other canned vanilla operational features, which every POS Company boasts breathlessly, we have been able to improvise the sales operations features through easy and clutter free design. Here, we contrast our deep automation processes which are built up along with your active involvement to begin the change.

We compared the features (from data available on website) and supports* (primary research conducted through various industry people) against the cost (primary research),

We may suggest below perceptual map

We trust that learning is a never-ending process and we practice it every moment so keep improvising and deliver it without any qualms of type of pricing tier. We are striving to unlock as many hidden values as possible through our cutting-edge technology and next-generation design thinking.

Stay tuned to: “Be with your guests while we take care of the rest”


Team Digitory


Uncategorized May 22, 2020

There is humungous anxiety and uncertainty is prevailed in everybody’s mind related to impact of COVID-19. I don’t want to feed any further speculation by quantifying the impact as all no.s on board is as good as the assumptions made to forecast.

Lets not oversimplify the future as simple as the topic name we started with but importantly lets not get bogged in gloom of negativity spread as of now. By now almost every industry is assessing their losses and future course of actions. Suddenly essentials or commodity is looking lucrative business options against high touch services like restaurants, malls cinema and socialization events to name few.

My idea is to create scenarios which are broad intuition base and figure out which kind of strategy a restaurant or Bar can acquire to adapt and thrive against which  ever the scenario really hits. Generalizing all market scenario is oversimplifying for me and I realized like every time gloomy stories have more takers than truth biter.

So starting with the setting when we started hearing about COVID-19 and reacted in lockdown and expecting to open in May , June or later , but recovery will follow one of the below three most likely scenario

Lets name them as per their apparent shapes and asses the characteristics of each.

V Shape recovery

This is the scenario what we all are praying or hoping to follow at our complete optimism. Confidence is not baseless this type of recovery is the most occurred economic (GDP growth) recovery path post pandemic like 2002 SARS, 1968 H3N2, 1958 H2N2.

U Shape recovery

This recovery is pessimistic and many specialist speculating  that consumption will be suppressed down for longer than V shape because of many uncertainty like , relapse of desease, government lock down to keep the epidemic on the bay and flatten the curve. This will be frustrating and testing for many restaurants who are running in silo with in their internal departments like kitchen, Sourcing and front end  this will be a phase which will burn all little thin margins which a restaurant is expecting to survive.

L  Shape recovery

This scenario is gloomy and depressing like recession where demand will be almost nil for longest of time and supply chain will loose its agility. This is also a phase which will expedite “survival of the fittest” .

I have specified indicative no.s in graph to evoke intuitions , you are free to have your own assumptions here but relativity among the curve should be considered prime.

So lets count what are the supporting clues we must believe and be optimistic

We are young

We are deemed to be aware on safety and hygiene, awareness is increased multifold.

We love to be together and socialize in common served places looking at the growth of working and not cooking at home populations.

We spend more than our last generations.  So, we have high streak of coming out of lock down and resume to our pre COVID consumption behavior? I assume yes, we will wear mask and wash hand regularly, and check rating on hygiene of the place to visit.

So far we even in the best scenario COVID-19 has added a crucial aspect which was mostly ignored in last era i.e. HYGIENE so let’s list some hygiene practices what I read  multiple contents listed speculating what consumer or lawmakers may come up with. I am listing the most common features in this subject

  • Multiple hand wash dispensers at all contact points with compulsory masks donning for staff right from the valet.
  • Reducing the no. of tables to keep groups of people at distance.
  • Transparent kitchen, so people can observe the cleanliness.
  • Self-service and contactless ordering to avoid many hand touches during transactions. Contactless dining . ( No Touch Order Process)

So far hygiene is no surprise for any of us but rest all might require structural and technology changes.

I am trying to illustrate simple flow of  NON Touch Order Flow what Digitory is proposing to their clients.

This is seamless and have many advantage

  • This is proprietary so you don’t yield into the conditions and margins of aggregators.
  • You can customizable to change and promotions.
  • Great Saving on front end serving staff cost, training and hygiene vulnerability.
  • You own the data and integration to all other functions of back of the office.

This is basically a digitization of self-service for in-dine environment. This may be a quick change which can assure consumers who might be preferring self service over the risk of any kind of contamination during the process. Simple workflows eliminate touch of menu, servers and currencies.

You may follow  Digitory channel

Zero Misses

Restaurants must prepare to respond the sales fluctuations as this unforeseen scenario where consumer behavior will erratic and your traditional knowledge of how much to prepare. Restaurant has vulnerability to both sides first under cooking or cooking extra to waste.

technology can be great tool to avoid mistakes of guesses and averages. In any of above scenario what you cant afford is invest in waste. Now every paisa which will be wasted will hurt much harder than earlier.

Modern Machine learning forecast is the best way to account in such scenarios.  I am suggesting that you must get out from hollow analysis of reports which is post mortem in my view . You must have a predictive alerts and forecasts at every day for that matter every cooking session as now law o average will fail as nothing will be same once lock down will open , Restaurants needs to be agile to respond exactly way fluctuations are.

I am presenting a typical graph of comparison among Machine learning forecasts VS Guesses compared with actual sales of a bar on one of a meal plan sold.

Source :

Orange line which is typical wisdom comes from sales or business is prone to default the actual pattern of sale (Grey line) while Machine learning algorithm has followed the pattern with minimum errors.

Robust inventory optimization

Prepare the business to buy exactly what it needs to sale every penny invested in inventory must result in quick result. In my personal interview with many purchasers across Indian subcontinent i realized there are many unhealthy norms like weekly once procurement, ordering minimum orders suitable to vendors than restaurant.

Extra inventory hurts not only with cashflow stuck in wrong amount but storage space requirement. Imagine 20 kg of cold cuts bought because of MOQ(minimum order quantity) you invested a 1000 INR for the same at average consumption of  100gms/day  , you invested 20k  in slow mover, now spending precious space by keeping cold storage and guess what spending expensive electric power 24*7 to preserve it , well post COVID-19 era will not let you survive with such mistakes.

You got to observe Dynamic Par Level on every inventory you keep this must tango with your sales. This is very important

Negotiate with your vendors thoroughly for indirect aspect like multiple deliveries  and smaller packaging sizes.

Layout Changes

Institutionally it  hits topline for many buzzing restaurants where people are waiting in ques to enter in peak hours , but if government consider option of reducing no. of tables allow to open  , restaurants must be ready with the plan of monetization to the best.  Restaurant must have a strong lay out system which allows limited no. of tables to be operated. This can be used as inviting people by appointment and let them book the tables on many of the way available , I will suggest restaurant should approach their loyal members personally and this can start right now by  hinting them their birthday and issue certain presold vouchers.

Frugal Procurement

It is imperative now to buy more per penny and you must be aware not only the best guy to source from but the best rate of the market. Restaurant raw materials are commodity and by nature they have arbitrage opportunity. In interest of saving cost your sourcing must be top of the notch and you must aggregate your demands to create economy of scale ( High quantity in one item like chicken) or Economy of Scope ( Small quantity but many items) for this you need seamless ,state of the art systems to trace it , surprisingly cost of technology is far cheaper than opportunity loss.

It is highly likely that customers will be reluctant to resume in full force till the encouraging news like avillable vaccination or cure is announced , till that time it is important to survive and while you pushing the sales , more important activity would be you should not lose.

I trust everyone should prepare themselves to give a best chance to survive in new era which will come after pandemic.

Digitory has many such solutions which focus to simplify and robust your processes and amplify the cost effectiveness in every process of which leads to cost. Eventually we all learnt “ Money saved is Money Earned.

Consult with us free to know how can we unlock the values together. We are ready with every possible scenario like Innovative contact less dine in to complete automation, lets prepare to thrive in new era.

Written by

Digitory Data Science

(Author is chief of analytics and data science. He is an ISB alumni with More than 15 years experience in Demand forecasting in a highly dynamic and complex fashion & Food industry)